KIWI Shoe Care says a survey reports Americans like to come to work with their shoes clean and polished, with 86 percent saying the appearance of their shoes matters in maintaining a professional and presentable look at work.
88 percent of Americans feel that looking professional and presentable at all times is important to getting ahead and maintaining a positive image. These numbers were consistent across the board – regardless of age, income or geography.
With the economy in the tank, it seems people are discovering frugality works for them, preferring to clean an polish their shoes rather than going out to buy new ones. This is good for companies like Exton’s Kiwi shoe care, but not so good for show manufacturers or shoe retailers.
KIWI recommends workers take the following steps to ensure they are always putting their best foot forward in the workplace:
- Dress for Success. Always look your best – even on business casual days.You never know who you are going to meet in the course of a business dayand you should always aim to look presentable and professional.
- Polish your shoes. Shine and polish them up to remove scuffs and scratches and help them last longer and look like you just bought them.
- Shield from the elements. Rain, snow, mud, etc. can quickly spoil the appearance of your leather shoes. Waterproof and protect your shoes against water and stains to make sure your shoes are always in tip-top shape.
- Travel smart. Are you a frequent business traveler? If traveling, pack smart with wrinkle-free clothing so you won’t look rumpled and unkempt. Also, place your shoes inside a shoe bag or wrap them in a soft material before putting them in your suitcase for additional protection.
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